Everyone shares at least some of your confusion when they first look at The Runes.
Before answering your list of questions, it is worth pausing and understanding what sort of puzzle The Runes is. There are plenty of other puzzles around where it is clear what you have to do and there is the reassurance of having all the answers at the back. As you can see, The Runes is not like that.
You will do best if you think of it not just as a puzzle to be solved in sequence A to Z, but approach it rather as an explorer might when he reaches a new place. This means some things can be recognised and solved straight away, while others might need some thought and different things to be tried. Still others might remain mysterious for a long time, until later parts of the puzzle are solved.
You can read how much other solvers have been engaged in and enjoyed The Runes.

This is mostly not because of the individual puzzles - it is because of the challenge of exploring their own new path through the puzzle

while managing some doubts and uncertainties about how it is all going to fit together in the end.
This means that some of the questions that arise as you start and go through the puzzle will be left hanging, unanswered for a while.
On your specific list of questions, if you look through the first three page forums, you will get some guidance and answers to several of these. For example, my first posting in First Steps in this Page 1 forum gives a clear indication how the bottm keyword is arrived at.
Try some experiments as well to see what works. Concentrate at this stage just on finding the two page keywords and then moving on to the next page.
Having said that, if a problem remains with getting these keywords please post it and I will try to address that specific point.
But please watch out that you don't include a solution or part-solution in your posting. For the sake of those coming after, we have to watch out for that and if it happens by mistake you may that your posting will have that bit edited out.
